SG Hospitality GroupHospitality Redefined
SG Hospitality GroupHospitality Redefined
A 55-year-old Canadian fried-chicken brand (Mary Brown's) needed to land in India fresh, fast, and operationally sound. SG was engaged to make the kitchens run, the supply chain hold, the teams ready — and the doors open.
ENGAGEMENT // Operations · Product Trials · Vendor Sourcing · Hiring & Training · Multi-City Rollout
The Brief
MB Chicken's entire promise is fresh, never-frozen, hand-breaded chicken cooked in small batches. Honouring that in a new country is an operations problem before it is a marketing one.
MB Chicken — known internationally as Mary Brown's, founded in St. John's, Newfoundland in 1969 — runs 300+ restaurants worldwide on a "made fresh from scratch" model and proprietary cookers. Entering India meant rebuilding that model locally: Grade-A fresh chicken, India-grown potatoes for the signature Taters, and a from-scratch vegetarian menu created for the market.
SG’s mandate was to turn that brand standard into a working day-to-day operation on Indian soil — repeatable across every new site, from the flagship dine-in to the country's first MB drive-thru.
Hand-breaded and cooked fresh in small batches — the standard every kitchen was built to protect.
Scope of Work
Each workstream had to be built once and made repeatable — so each new site opened faster and cleaner than the last.
The Rollout
A staged rollout across Punjab and the NCR corridor — each opening tightening the playbook for the next.
India debut. A full dine-in flagship launched with a chef-tasting event, setting the operating template every later site would inherit.
India's first MB Chicken drive-thru — a new service model layered on top of the core kitchen operation.
Another Punjab site live, proving the model travelled cleanly beyond the flagship city.
Expansion into Delhi NCR and onward across Punjab, against a stated brand goal of 100+ Indian restaurants in five years.
Outcomes
The groundwork that lets a brand open on standard and on time — across a multi-store rollout in North India.
On Site
We help restaurant & QSR brands go from concept to live operation — operations, sourcing, teams and openings.